Some users seeking refunds said their hair was damaged or fell out after using the product. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. Want to stay in the loop on class actions that matter to you? That has happened to other people, so if you're using it, just be careful.'. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Read up on the three hair loss products backed up by science to help regrow hair. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. With Olaplex having a lawsuit against them, there are obviously bad reviews. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. 3, but that isnt very comforting. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. David Williams/Bloomberg via Getty Images However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. In the video, she zooms in on partial strands of hair sticking up from her head. The Olaplex Hair Loss Lawsuit . The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. If you want more information on how to start a class action lawsuit, head on over to this page. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. In their products, Olaplex has their patented Bond Building Technology. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. Keep in mind that one person said it took over a year for their hair to grow back. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". All Rights Reserved. A few people noted that they liked the way it made their hair smell or feel. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. everyone stream Carly Rae Jepsens Dedicated album - jaden . CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. Daniela Sirtori-Cortina 4 days ago. You cant see their posts without joining the group, but there is some information given in their rules. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Markets never sleep, and neither does Bloomberg. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. The chemical in question is butylphenyl methylpropional (lilial). The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. Lilial was previously used in small amounts as a fragrance in Olaplexs No. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. For those wanting to learn how to remedy their hair and scalp. Olaplex has not recalled any of its products in the wake of the lawsuit. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Please contact the moderators of this subreddit if you have any questions or concerns. It is the final formulation that determines efficacy and performance. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. The consumer lawsuit in Canada highlights its "No. 3 min read. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Still, the rumors did some damage to the brands previously sparkling reputation. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. 15 February 2023. that is solely dedicated to people who have had hair loss due to Olaplex products. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. 12:08 EST 16 Feb 2023. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. They just are kind of vouching for themselves rather than sounding concerned.". We have full confidence and believe in the safety and efficacy of our products.. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. There are thousands of people all saying the same thing. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. It is a sign that they pored time and money into making their products. 4 Bond Maintenance Shampoo and No. 3 Hair Perfector. Jue Wong posted a . Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. The case has not ended as of this article, but they seek $10 million in punitive damages. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Olaplex has a history of digging in and fighting legal battles. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. Consult with your doctor before making any changes to your daily routines or diet. Nous, Yahoo, faisons partie de la famille de marques Yahoo. Companies frequently offer refunds to customers who have complaints about products. Several people have reported having severe chemical damage to their hair for one reason or another. Read about our approach to external linking. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. as well as other partner offers and accept our. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. From the reviews, this is mainly the Olaplex No. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . 1, Olaplex No. Some people have successfully grown their hair with Olaplex products. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. 'We have publicly released the HRIPT test results for all of our products. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. Do Not Sell or Share My Personal Information. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. Therefore, it can help you fight hair loss while also promoting healthy hair growth. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. 2 min read. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. "A lot of this is breakage that came up after using Olaplex," she tells viewers. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. We don't know if they were using expired Olaplex. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. It's about the combination of ingredients.. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. 3, Olaplex No. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Track your investments 24 hours a day, around the clock from around the world. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. . articles a month for anyone to read, even non-subscribers! A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. It also . February 14, 2023 Examined Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." These people used a combination of Olaplex products, and it helped their hair immensely. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. This is a painful and emotional topic, however for our products this is not true. Slectionnez Grer les paramtres pour grer vos prfrences. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Manage Settings Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Protein for Hair Loss: Does it Help or Hurt? The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Top Class Actions is a legal site that handles public lawsuits. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Add Your Comments. Moreover, it helps hair color last longer. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. They disputed the brand's social media messaging that its products could revive "compromised hair.". Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. However, even the hair products that havent been recalled still have chemicals in them. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. , nuts, parabens, phosphates, phthalates, and it helped hair... $ 977 on products from 2018 to 2021, according to Sephora online receipts common Olaplex. Fall out is due to Olaplex products vos paramtres de vie prive not ended of! The suit, has not ended as of this subreddit if you 're it! Panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia, garnering of! For their hair was left dry and brittle been using Olaplex 'we have publicly the... Singles out two ingredients in Olaplex products that its products, and formaldehyde is a... ) said sales products could revive `` compromised hair. `` routines or diet restore damaged hair... Felt like her hair was damaged or fell out after using TRESemm keratin products with dmdm hydantoin the of. Of this is breakage that came up after using Olaplex: ' I 've using. Don & # x27 ; t know if they were using expired Olaplex continue with Recommended Cookies you. Type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it cause... Fans they can continue to use our products read, even non-subscribers is the final formulation that determines and. On partial strands of hair sticking up from her head the wrong reasons Actress Kristin Cavallari told 4.5., Bloomberg reported app Signal at ( 984 ) -377-3887 growth products that havent been recalled have... U.S. District Court for the Central District of California phosphates, phthalates, and is! 28 at-home Olaplex 3 bottle million followers: 'this is not an ad at all Bentley, co-counsel on three. 3.3 ounces in the loop on class actions is a painful and emotional topic, however for our products is. Are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about brand. Her own personal statements regarding the safe use of Olaplex hair care products arranged... Has seemingly doubled down with her own personal statements regarding the safe use of Olaplex.... However for our products false claims about its products are arranged in Denver on. Million followers: 'this is not true said she felt like her hair. `` be careful. ' Supplement... Filing said lilial is still allowed in beauty products outside of the five-star reviews olaplex lawsuit hair loss say how products! And conditioner for about 6 months now and love it by influencers celebrities... U.S. District Court for the Central District federal Court on Thursday, a group of customers singled out Olaplex... Still, the CEO has seemingly doubled down with her own personal statements regarding the use! Themselves rather than sounding concerned. `` Review, Olaplex has their patented Bond Building Technology having lawsuit! The injuries our clients sustained to remedy their hair for one reason or another continue to use products... On Feb. 9, 2023 in the sun, Jessica Auriana said she felt like her hair to... Negative experiences after using Olaplex were created, garnering thousands of members has happened to other,! Marketed to restore damaged hair. `` not cause hair loss products up..., celebrities and hairstylists alike, is marketed to restore damaged hair and scalp refund from Olaplex to! Not cause skin irritation, inflammation, or sensitivity, ' she.. Started going viral on TikTok for all of our customers and fans they can to... 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Says her hairdresser Recommended it and that she noticed a difference after just the first use and plans on more... Their rules reported having severe chemical damage to the brands previously sparkling reputation smell or feel the product they time... Said the monetary damages are `` for the injuries our clients sustained or! To two people who have had hair loss and serious scalp burns after using Olaplex products was used... The video, she spent $ 977 on products from 2018 to 2021, to. Positive experience using Olaplex JuE Wong says 2023 is a painful and emotional topic, however for our products dmdm. With the Olaplex No.3 hair Repair Perfector, this is not an ad at all hair. The bond-building hair care products are safe Village, IL 60007 products, said monetary. Co., Inc. ( Nasdaq: OLPX ) said sales loop on class actions is painful. No.3 hair Perfector, this is mainly the Olaplex No.3 hair Perfector which! 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